We all know that Pinterest can be a huge marketing tool for your business. Whether you’re just getting started on the platform or have been using it for years, this post has the answers to three of the biggest Pinterest questions I get as a Pinterest Manager!
1) How many times should I be pinning per day?
Gone are the days of quantity pinning over 40+ pins per day. Pinterest is focusing on fresh and new content, which means quality over quantity is way more important, less spammy, and more valuable.
Each account is different, but we recommend starting at 10 pins per day for most new clients. If you have a lot of fresh content every week, we might want to move that number up to 15 or 20 per day. Any more than that is no longer necessary, but finding the perfect amount for your account and content is a matter of testing.
2) Should I use Tailwind for Pinterest marketing?
The short answer is yes! Tailwind offers an easy way to schedule pins and make sure they are seen by the people who follow you. They also provide analytics to show your top-performing pins and provide additional insights into what type of content works best.
The time saved alone with scheduling makes Tailwind a valuable tool for your Pinterest marketing, but another great feature is Tailwind Communities. You would search for active and relevant communities that fit your audience to join. Then you re-pin other people’s content from the Community, and they reshare yours. It’s a win-win scenario and is still an excellent method for growth.
3) How can I grow on Pinterest?
This is one question we get asked a lot, and there isn’t one easy answer. All accounts, industries, and audiences are different, which is why patience, strategy, and testing are all essential pieces of finding success on Pinterest.
A couple of important things to remember:
Pinterest is a search engine, so patience is required. Most new accounts take about 3 to 6 months to see consistent growth and success.
Keep up to date with Pinterest algorithm changes and new features. Pinterest is constantly changing things up, and making sure you stay up to date with the changes is important for not getting left behind on the platform.
Know your goals with Pinterest. Do you want to grow your email list, blog traffic, get more sales or build your personal brand awareness? Whatever your main goal is will help move the needle forward with your strategy.
Pinterest is also a visual platform, so make sure you create high-quality content and post original content that resonates with your audience.
Conclusion
Have any other Pinterest questions? Send me an email. I’m always happy to chat about Pinterest and how it can work
