Thinking about jumping on the Pinterest bandwagon to market your business?
Whether you’re still on the fence or ready to dive in, there are plenty of compelling reasons to sign up for a Pinterest business account.
Let’s explore 6 reasons why this platform could be a game-changer for your brand.
Why You Should Use Pinterest for Business
Increase Brand Authority
With a Pinterest business account, you get exclusive features that enhance your brand’s credibility. While personal and business accounts on Pinterest share similarities, a business account offers invaluable features tailored specifically to business owners and marketers.
Building brand authority on Pinterest requires a strategic approach. Start by optimizing your profile with branded visuals and a complete bio that reflects your brand identity.
Here’s an example of my profile:
Viewer Insights (Monthly Views)
See how many people are viewing your pins. Monthly views are the number of times your published Pins and Pins saved from your claimed domain or accounts were on screen in the last 30 days.
Custom Profile (Keyworded Profile Bio)
Your Pinterest profile is the cornerstone of your presence on the platform and plays a crucial role in establishing your brand identity. A well-crafted profile with a professional bio and eye-catching profile picture sets the tone for your brand and makes a strong first impression.
It’s where users get a snapshot of who you are and what you offer. Additionally, optimizing your profile with relevant keywords and clear, engaging descriptions helps improve your visibility in searches, attracting the right audience.
A compelling Pinterest profile not only boosts your credibility but also encourages users to explore your content, driving traffic and potential customers to your website.
Verified Website
Add authenticity to your profile. Claiming your website gives you insight into how often your content is shared on Pinterest. It also helps people know where to find more information, since your Pinterest profile is linked to any Pins with saved content from your website.
Whenever an image from your claimed website is saved:
- Your profile picture will appear alongside the Pin
- The Pin will link to your Pinterest profile
- People will see the option to follow you on Pinterest
These features collectively boost your brand’s authority and give you a more professional online presence.
Drive Website Traffic
Including your verified website on your Pinterest profile is just the start. Business accounts also give you access to rich Pins, which provide more details about your content, like pricing and product specs.
There are three types of rich pins:
- Recipe rich Pins add a title, serving size, cook time, ratings, diet preference and a list of ingredients to recipes that you save from your site.
- Article rich Pins add the headline or title, the description and the author of the article or blog post from your site.
- Product rich Pins include the most up-to-date pricing, availability and product information right on your Pin.
Here’s an example of a product-rich Pin that showcases extra info before users click through:
These rich Pins are more enticing, leading to more clicks and, ultimately, more traffic to your website.
Grow Your Reach
Pinterest is a powerhouse for expanding your brand’s reach. By leveraging Pinterest’s vast and engaged user base, you can get your content in front of millions of potential customers. Pinterest’s algorithm favors fresh, relevant content, so regularly updating your boards and creating captivating pins can significantly boost your reach.
Access Your Analytics
One of the best perks of a Pinterest business account is the detailed analytics. You can track impressions, engagements, clicks, and more for your pins, especially those saved from your website.
Here’s what the analytics dashboard looks like:
With these insights, you can see which pins are driving the most traffic and replicate their success with similar content.
Spot Emerging Trends
Pinterest is where consumers share their latest loves, from products to design trends. Staying active on Pinterest means you’ll always have your finger on the pulse of what’s hot in your industry. Follow influencers and keep an eye on the platform’s trending categories to stay ahead of the curve.
Check out trends.pinterest.com to check out growing trends by geographic location.
Here’s a sample of growing trends in the United States as of May 23, 2024:
In addition to “growing trends”, you can see:
Top monthly trends
Top yearly trends
Seasonal trends
Data can further be filtered by:
Interests
Keywords
Age
Gender
Pinterest Predicts
People turn to Pinterest to plan their next big steps, whether it’s their future home, meal, or trip. This makes Pinterest a goldmine of insights into upcoming trends.
Enter Pinterest Predicts—a report that reveals emerging trends for the coming year before they hit the mainstream. It’s your roadmap to understanding what people will shop for, try out, and buy next. These insights give you a competitive edge, allowing you to engage your audience when they’re looking for inspiration and ready to make decisions.
Here’s a sample of some of the 2024 Pinterest Trends. Let’s dig deeper into this one “Be Jelly”:
Drilling down deeper we find that trending search terms (keywords) for this trend and the respective increase in searches based on percentage is:
Jellyfish haircut + 615%
Jellyfish hat + 220%
Jellyfish umbrella +195%
Blue jellyfish +155%
Jellyfish lamp +95%
By leveraging these insights and keywords, you can tailor your content and products to align with what consumers will be searching for, trying, and buying next.
Impressively, over the past four years, 80% of Pinterest’s predicted trends have come true!
Run Ads and Promoted Pins
Pinterest business accounts let you run ads and promoted Pins. Head to the Ads tab in your navigation bar (click on Pinterest in the upper left corner of your profile page to find the ads tab) to start creating campaigns focused on brand awareness, consideration (traffic), or conversions.
Pinterest’s powerful targeting options allow you to reach users based on their specific interests and searches.
Given that Pinterest is a visual search engine, its ad targeting is very effective. Users often come to Pinterest to research purchases, making it an ideal place to highlight your products. Plus, Pinterest advertising is affordable, so it’s worth allocating some of your ad budget to this platform if you have a visual product or service.
Final Thoughts
Ready to make the most of Pinterest for your business? From boosting brand authority and driving website traffic to accessing valuable analytics and spotting emerging trends, the benefits are vast and impactful.
With tools like Pinterest Predicts and rich Pins, you can stay ahead of consumer trends and tailor your marketing strategy to what’s next.
Combine this with the platform’s extensive reach and affordable advertising options, and you have a powerful tool to elevate your brand. Start leveraging Pinterest today and watch your business grow.
New to Pinterest and like DIY? Be sure to grab my free Pinterest Business Account Quick Start Checklist!
For a more in-depth guide on learning how to use Pinterest for Business, check out my “How-To Guide to Use Pinterest to Attract Clients and Sales”
If you want to put more of a focus on your Pinterest marketing and need help, reach out or take a look at my Pinterest management packages to see how I work.
I’d love to help!
