Why Would My Pinterest Stats Suddenly Drop?
It can be so disheartening when you start to notice that your Pinterest stats suddenly drop, or it might even be a substantial but slow decrease. Either way, it can be upsetting to see that dreadful drop in your stats after time, energy, and growth. Here are several reasons why your Pinterest stats might drop and what you can do to fix the problem!
Pinterest is an incredible platform, but there has been a problem with spam on the platform in the past. With that in mind, Pinterest’s spam filters are on high alert, and good accounts sometimes get caught up in the spam mix. If your domain is flagged or your account was deactivated for suspected spam, it can take a bit of time for your stats to recover.
Whether you are rebounding after a mistaken suspension or flag or something else is happening, these tips will help you get your account and growth back on track.
The First Question to Ask:
Is your content seasonal? For example, if you primarily sell things or create content related to weddings, you might have noticed a dip in your traffic and analytics while weddings were postponed during COVID-19. That’s to be expected unless you switched your strategy and started using content and keywords that were trending even more – such as elopements, intimate weddings, or small weddings.
If you are a blogger, is most of your top content related to a holiday or specific time of year?
If it’s not seasonal or time-related, let’s move on to the next tips for getting your account back on track.
Dive Into Your Analytics
Don’t just rely on your Pinterest analytics, either. Dive deep into your Google Analytics and where all of your Pinterest traffic was landing before the drop in traffic happened. If it was mostly going to the same landing page, it’s possible you had a pin go viral, and it slowly dropped off.
That’s why we focus on consistent growth vs. going viral. Going viral is great, but it can disappear just as quickly as it happened.
Change Up Your Keywords
When your stats start to dip, it’s usually a good time to do additional keyword research for your account, boards, and pin descriptions. You’ll also want to take a look at the Pinterest Trends Tool to see how those keywords are currently trending.
Stay Consistent and Have Patience
We talk about it all of the time – Pinterest is a visual search engine. This means that consistency and a long-term strategy are essential for success. If all else fails, keep at it. Keep creating new content, creating new pin designs, testing, and doing additional keyword research.
There are always seasonal ebbs and flows with Pinterest and any online platform in general. Most businesses and industries always see a dip during the summer months, but it shouldn’t be anything huge. That’s important to note too, don’t worry about an occasional dip or drop in stats or monthly views. As a search engine, you will see how quickly things can change.
That’s why we create monthly analytics reports for our Pinterest clients. Worrying about your analytics and stats in any smaller window can just drive you crazy, especially on Pinterest. Now, if you continue to see a huge or fairly consistent drop for several months in a row, it might be time to re-strategize.
If you need more help with Pinterest, please reach out and see if we are a fit to work together on your Pinterest strategy.
