Do you know the difference between Pinterest marketing and social media marketing? Do you know which one is better for your business? This post discusses Pinterest marketing and social media marketing to help you decide which one is better for you.
Pinterest Marketing for your Business
Pinterest is a visual search engine, not a social media platform, which makes it perfect for business owners and bloggers. You can use Pinterest to showcase products, services, blog posts, photos, and graphics. Because Pinterest is a search engine, you can also use it to drive traffic to your website.
Pinterest is one of, if not the best method, for driving organic traffic and leads to your website, blog posts, and content.
Social Media Marketing for your Business
Social media marketing on the other hand, is a form of online marketing that uses social media platforms to promote your blog or website. Unlike Pinterest, social media platforms are designed for sharing and engaging with others.
Social media is also great for building a community in addition to increasing traffic. But it does take a bit more energy to create content, engage, and build your audience.
Which marketing method is better for your Business?
Honestly, both! To succeed on Pinterest, you need to have excellent pin design, a good understanding of keywords, and a pinning strategy that will work for your account. You also need to have a bit of patience, especially if you haven’t been pinning consistently or are just re-starting your account activity again.
With social media, you still need fantastic design and content, but you also need to have an engagement strategy that will help you connect with your ideal audience. You might also have to test and play with stories, video content, and reels.
Final Thoughts
As a Pinterest Manager, I favor Pinterest because I’ve seen the results that business owners and bloggers can get firsthand through my clients. We know how much Pinterest loves and prioritizes fresh content, and that’s perfect for businesses and bloggers especially those that are constantly creating new blog posts. If you are a business owner or blogger and you aren’t using Pinterest or you aren’t seeing the results you’d like, check out my services page for more information about how we can work together.
