Pinterest is a visual search engine that can be used for personal use or for business use. Businesses, influencers and content creators can effectively build authority, grow reach and increase traffic using Pinterest. If you are not using Pinterest for your blog or business to its full potential, you are missing out!
In order to grow your Pinterest account, you should be active on the platform every month. Here are four things you can do each month to help grow your account:
1) Consistent Pinning
Pin your blog posts, other bloggers’ posts, and pins that are relevant to your niche. Make sure to use keywords in your pin descriptions so that they will show up in Pinterest search results. Depending on how often you create new blog posts and content, you should be pinning consistently every day. Using a tool like Tailwind makes this much easier and allows you to schedule pins in batches only a few times per month.
2) Perform Additional Keyword Research
With Pinterest being a visual search engine, you want to keep up with keyword research. Make sure you’re doing additional keyword research regularly and keeping a file or document filled with your keyword research. You want to keep track and refer back to it anytime you create new boards or write new pin descriptions.
3) Create New Pin Designs for Top Performing Content
Take a look at your most popular pins on Pinterest, and make sure you continue to utilize this popular content. Create new pin designs that direct people to that blog post or landing page, and don’t be afraid to test your pin designs with different fonts, colors, or styles.
4) Monitor Your Analytics
Don’t measure your analytics more than monthly because Pinterest has ebbs and flows, and looking at your data more often will drive you crazy. But, you should look at your stats every month to make sure your strategy is working and make any tweaks to your account.
For example: if you have a lot of impressions on a pin but a very low click rate, you might want to change up the design. Another example is if a pin has very low impressions, it’s a sign that you might want to focus more on additional keyword research for that piece of content.
Final Thoughts
Growing your Pinterest account takes time and effort, but it’s definitely worth it! These are just a few things you can do on a monthly basis to help boost your blog traffic. If you’re ready to see results and hand off your Pinterest account to a Pinterest specialist, make sure to check out my services page for more information.
