Discover the potential of Pinterest as a dynamic marketing tool to boost your blog’s traffic. If you’re new to the platform, navigating it can feel overwhelming. Fear not! These helpful tips will assist you in developing an effective Pinterest marketing strategy tailored to your blog. Whether you’re a Pinterest novice or seeking to enhance your existing approach, these invaluable tips provide all of the answers you need. Unleash the power of Pinterest and take your blog to new heights with this insightful information.
Pinterest Marketing for Bloggers
What is Pinterest, and how can it help my blog grow?
Pinterest is a visual social media platform that allows users to share images and videos. It can be a great way to promote your blog by sharing engaging content that links back to your site. Pinterest can also help increase traffic to your blog by making it easier for people to find your content.
If you’re new to Pinterest, there are some critical first steps and things to do to grow your account and see results from Pinterest.
It’s also important to note that because Pinterest is a search engine, not a social media platform, it takes time to see results. But, stay consistent and follow these tips to get started, and you will start to see consistent growth.
Creating a Strong Pinterest Account
The first step in creating a successful Pinterest marketing strategy is to create a strong Pinterest account. The first step is to perform keyword research and create an account that is optimized for Pinterest’s search algorithm. Basically, we need to use keywords in our profile, board titles, and pin descriptions to tell Pinterest what our content and account will be about.
This will help the search algorithm understand quicker who our content should be shown to, based on the keywords and account optimization.
Your profile should include:
- A clear and concise bio with keywords
- Your website URL. Be sure to claim your domain so you can get a complete look at your Pinterest analytics
- Boards that have optimized titles and board descriptions
What type of boards should I create?
Your Pinterest boards should fit into 1 of 2 categories or types of boards:
- Ones that work with your content and blog posts OR
- Ones that don’t fit with your content but would be of additional interest to your ideal audience
For example, suppose you have a mom or parenting blog. In that case, you could create additional boards of interest to your audience, even if you don’t necessarily have content or blog posts that fit that board title, such as – Funny Parenting Memes, Birthday Party Ideas for Kids, Fun Kid Food Ideas, etc.
Stay Consistent and Create Fresh Content
Pinterest loves fresh content, so it’s essential to create new pin designs regularly (even for older blog posts). You also want to stay consistent with your pinning schedule and strategy. Pinterest is a long-term strategy, so don’t get discouraged if you don’t see massive results right away. It will take about 3-6 months for you to see consistent growth, but if you follow these tips and stay consistent with pinning, you will see results!
When it comes to creating fresh content for Pinterest, be sure to mix up the types of pins you make. You should have a variety of static pins and video/idea pins.
This will help you determine what type of content performs best on Pinterest and help you to understand what your audience is most interested in seeing from you.
If you’d like to work together on your Pinterest strategy, make sure to check out my services page for more information. I offer a wide range of Pinterest services, from one-time setup to monthly packages.
I hope this information helped get you started with Pinterest marketing for your blog!
