Are you struggling to get your content noticed on Pinterest?
We know that quality content is essential but getting that quality content in front of people can be a challenge. On Pinterest, using the right keywords is a key factor in making sure that content gets seen.
Pinterest operates as a search engine, which means incorporating targeted keywords into your overall strategy can greatly enhance your visibility. By optimizing your content with the right keywords, you increase the chances of being discovered by users searching for relevant topics, helping to build authority, grow your reach and drive more traffic to your website .
In this post, we’ll explore four essential areas where you can incorporate keywords to improve your search visibility. When combined with quality content, these keyword strategies can help you achieve lasting success on Pinterest!
What is SEO and What are Pinterest Keywords?
First, it’s important to know that while Pinterest is often lumped into the social media category, it really is a Search Engine – hence Search Engine Optimization and the importance and focus on optimizing your Pinterest account so that you are easily found in search results.
Search engine optimization (SEO) is the practice of enhancing the quality and quantity of traffic to a website or web page from search engines (e.g. Pinterest).
SEO focuses on attracting unpaid traffic, also known as “organic” traffic, rather than paid traffic. This unpaid traffic can come from various types of searches, including image search and video search.
Keywords are how Search Engine Optimization (SEO) works on Pinterest. In the world of Pinterest, the term SEO and Keyword Research are used interchangeably
Utilizing keywords strategically can significantly impact your online visibility and search rankings. When it comes to Pinterest, incorporating relevant keywords is crucial for ensuring that your profile and pins are easily discoverable by users searching for related content.
Here are 4 key areas where you can add Pinterest keywords to enhance your presence on the platform
1) Pinterest Profile
Account Name
Including keywords in your account name is essential because it serves as the first point of contact for users.
For example, my Pinterest account name “Missy Lund | Pinterest Management and Marketing Services”.
It is a keyword-rich account name, which immediately informs both users and the Pinterest algorithm about my specialty, making it easier for my profile to show up in relevant search results.
Account Description
Crafting a description that integrates keywords helps communicate what your business offers and boosts your visibility.
A well-optimized description ensures that when users search for related services, your profile is more likely to be suggested by Pinterest.
2) Pinterest Boards
Board Titles
Clear and descriptive board titles with keywords help categorize your content effectively.
This practice not only aids users in finding the exact content they’re searching for but also signals to Pinterest’s search algorithm what each board contains, improving your chances of appearing in search results.
Board Descriptions
Detailed board descriptions that incorporate keywords and phrases further enhance visibility.
They provide additional context, making it easier for users and the Pinterest algorithm to understand and discover your content.
3) Pinterest Pins
Text Overlay
Adding keywords in the text overlay on your pin graphics helps Pinterest quickly grasp the content’s relevance. This practice boosts the chances of your pins being shown to users searching for similar content.
Pin Titles
Using keyword-rich titles for your pins ensures they are attractive and relevant to search queries. This not only improves search relevance but also encourages more clicks from users who find your pins through search.
Pin Descriptions
Informative pin descriptions that include keywords provide context and enhance search optimization. They help Pinterest’s algorithm understand the content and relevance of your pins, increasing the likelihood of your pins being discovered.
4) Alt Text
Utilizing the Alt Text field when adding a pin to describe the image with relevant keywords is crucial.
Alt text serves as an alternative description for visually impaired users and also contributes to your pin’s SEO. It helps Pinterest understand the content of the image, further improving search visibility.
Keyword Research
Conducting thorough keyword research is the foundation of effective Pinterest marketing. Identifying popular search terms and phrases relevant to your niche ensures that you are targeting the right audience. Regular keyword research helps you stay updated with trends, enabling you to refine your strategy and maintain a competitive edge.
For more information about how to do keyword research, check out this blog post:
By strategically incorporating Pinterest keywords across these key areas, you can significantly boost the discoverability of your content and increase traffic and engagement. Staying proactive with keyword research ensures you remain competitive and continue to reach your target audience effectively. With the right approach, you’ll be well-positioned to succeed in the ever-evolving world of Pinterest marketing.
Final Thoughts
Ready to make the most of Pinterest for your business? From boosting brand authority and driving website traffic to accessing valuable analytics and spotting emerging trends, the benefits are vast and impactful.
New to Pinterest and like DIY?
Be sure to grab my free Pinterest Business Account Quick Start Checklist!
For a more in-depth guide on learning how to use Pinterest for Business, check out my “How-To Guide to Use Pinterest to Attract Clients and Sales”
If you want to put more of a focus on your Pinterest marketing and need help, reach out or take a look at my Pinterest management packages to see how I work.
