Why Pin Descriptions Are So Important
Pinterest is one of the fastest-growing social media platforms, and pin descriptions are a crucial part of any pin. If you want to grow your audience on Pinterest, then pin descriptions are an important place to start. With so many people using Pinterest for their pinning needs, pin descriptions can help ensure that the right people will see your pins in the proper context. This blog post discusses what makes a good pin description and how it can help promote engagement with potential customers!
Writing optimized pin descriptions containing the right keywords is vital for two reasons:
1) It helps the Pinterest algorithm understand what your pin is about
2) It helps your audience find your content because you are using the keywords they are searching for
As a visual search engine, your pin designs are what generates interest and gets people clicking on your pin, but the pin description is how it gets shown to them. That’s why pin descriptions are such an important part of a great Pinterest strategy.
Change Up Your Pin Descriptions:
If you are creating 3-5 pin designs for each new blog post or piece of content, you ideally want to craft a new pin description with each pin design. This is because you likely have many keywords you want to use, and using them all in one pin description would look pretty spammy. So, vary those keywords out by tweaking your pin descriptions a bit for each pin.
For example, with this post, maybe we want to target one pin description that goes to this point with the keywords “Pinterest marketing tips” and then the next one with “Pinterest marketing hacks.” We can craft one optimized description and then tweak the keywords slightly. You don’t always want to target just five keywords, so switch it up a bit!
Finding Pinterest Keywords:
We’ve mentioned keywords a lot with all of this talk about writing the perfectly optimized pin description. But, how do you find the perfect keywords to use in your descriptions?
There are a lot of methods for doing Pinterest keyword research, but here are a couple of our favorites:
1) Manual Research Using the Pinterest Search Bar
Make sure the search bar is set to ‘All Pins’ first as it usually defaults to ‘Your Pins’ and then just start typing. You can make a note of any relevant keywords that drop down and make sense for your content.
2) Pinterest Trends Tool
You can also use the Pinterest Trends Tool to perform keyword research and see how phrases and keywords are currently trending with their search volume.
Grow Your Pinterest Account:
Want more help with your Pinterest optimization and marketing strategy? Visit my services page to learn more about how I help my clients tap into the power of Pinterest.
