As a busy entrepreneur, you may be a little hesitant to add another marketing platform into your already busy schedule but there are so many reasons why Pinterest is an incredible platform and why your business needs to be on Pinterest, too. As a Pinterest Manager, I’ve seen the powerful results first-hand that Pinterest can offer entrepreneurs. It’s just a matter of knowing how Pinterest works and developing and consistently using the right strategy for your business.
In this post, we will dive into everything you need to know about using Pinterest for business and how to use Pinterest the right way.
The Benefits of Using Pinterest for Business
There are so many benefits to using Pinterest. It truly is one of the best organic traffic platforms available. It’s important to note that Pinterest is not a social media platform but a visual search engine. It’s highly effective to market your blog or business but it is a long-term strategy that requires a commitment of time to see success. You won’t see results right away, it normally takes about 3-6 months of consistency, optimization, and strategy, to see the results and reach you’d like.
It is so worth the initial investment of time though because once you get results, you will have results long-term.
With Pinterest you can:
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- Reach a new audience.
- Increase traffic to your website, blog, sales pages.
- Increase exposure for brand awareness and showcasing products.
- Grow your email list and fill your sales funnel with warm leads.
How to Use Pinterest for Business
As mentioned, the three most important things for using Pinterest successfully are: consistency, optimization, and strategy.
CONSISTENCY
With Pinterest being a search engine, consistency is important. You need to have patience and make sure to pin consistently to see results. You have to stay up on your strategy, create fresh content and fresh pin designs on a regular basis. The algorithm loves fresh content and fresh pins!
OPTIMIZATION
As a search engine, optimization is very important. You need to optimize your account, your boards, and your pin designs so that they can be indexed and found by the right audience. In order to correctly optimize your account profile and pins, you need to do keyword research.
STRATEGY
The right strategy is half the battle. Key to your strategy is to create a plan to determine how you want your account and pins to rank, what keywords to search, how often you are going to post content, and more.
With Pinterest or any search engine, you have to do the research to understand your ideal customers or audience to know what they would be searching for.
Most people know how to get traffic from Facebook or Twitter, but Pinterest is a platform that’s being used more and more for organic search. It can be powerful in driving traffic back to your site.
Is Pinterest Right For Every Business?
The easy answer is almost every business. The audience on Pinterest is huge, it’s not just about recipes or craft projects! The only business that may not be the best fit for Pinterest are those businesses that are strictly 100% local.
However, if you are a business that operates online, you can use Pinterest successfully to grow your business.
This includes coaches, consultants, course creators, bloggers, wedding photographers, and everyone in between.
Final Thoughts
New to Pinterest and like DIY? Be sure to grab my free Pinterest Business Account Quick Start Checklist!
For a more in-depth guide on learning how to use Pinterest for Business, check out my “How-To Guide to Use Pinterest to Attract Clients and Sales”
If you want to put more of a focus on your Pinterest marketing and need help, feel free to reach out or take a look at my Pinterest management packages to see how I work.
I’d love to help!
