If you’re working on your Pinterest marketing and want a way to stay consistent without being on the platform every day, Tailwind is still one of the most helpful tools you can use.
That said, Pinterest has changed quite a bit over the past few years and so has the way I use Tailwind.
This post has been updated to reflect what I’m currently using, what I’ve tested, and what I no longer prioritize when it comes to growing on Pinterest.
DISCLOSURE: This post may contain affiliate links, meaning if you click on a product or service, and decide to purchase it, I may receive a commission at no extra cost to you. All recommended products and services are based on my positive experience with them.
What Is Tailwind?
Tailwind is an approved Pinterest scheduler that allows you to plan, schedule, and manage your content more efficiently.
At its core, Tailwind helps you stay consistent which is one of the biggest factors in long-term growth on Pinterest.
Over time, Tailwind has added more features, but not all of them carry the same weight they once did. Let’s walk through what I think is worth focusing on.
Tailwind Tools to Use (Updated)
1) Scheduling in Advance (Still Essential)
This is still one of the biggest reasons to use Tailwind.
Instead of manually pinning every day, you can batch your content and schedule it out in advance. This makes it much easier to stay consistent without it taking over your day.
2) Interval Scheduling (Use More Intentionally Now)
Tailwind’s interval scheduling feature allows you to space out the same pin to different boards over time.
This used to be a core strategy but Pinterest has shifted.
Now, instead of focusing on pushing the same pin to multiple boards, I’m focusing more on:
– Creating fresh pins
– Pinning to the most relevant board only
– Being more selective with distribution beyond one relevant board
Interval scheduling can still be useful but I use it more intentionally and less aggressively than before.
3) Tailwind Communities (No Longer a Priority)
Tailwind Communities (similar to Pinterest Group Boards) used to be a popular way to increase reach through resharing.
But with the way Pinterest works now, repinning behavior doesn’t carry the same weight it once did.
Because of that, I no longer consider Communities a key part of my Pinterest strategy.
If you choose to use them, I’d treat them as optional not something to rely on for growth.
4) Analytics (Still Valuable)
Tailwind analytics are still helpful especially for spotting patterns over time.
You can use them to see:
– Which pins are performing well
– What types of content your audience responds to
– Which boards are contributing to engagement
I check my analytics monthly to guide my content decisions (in addition to my Pinterest Analytics)
5) Image Refresh (Worth Testing)
This allows you to reuse existing pins by creating updated designs with filters (which Tailwind applies automatically). It can be a time-saver, especially if you’re posting across multiple boards.
That said, I’ve been pairing this with more fresh pin creation and focusing on posting to one relevant board, especially with how Pinterest performance has shifted recently.
6) Content Creation Tools (Helpful, But Not a Replacement for Strategy)
Tailwind has expanded beyond scheduling into content creation tools.
A few you might come across include:
– Tailwind Create (bulk pin design)
– SmartPin (automated pin drafts)
– Ghostwriter (AI-generated titles and descriptions)
– Website syncing (Shopify, WordPress, etc.)
These can be helpful for saving time and getting started but I still treat them as support tools, not a replacement for strategy.
What I’m Focusing on Right Now
More than any specific tool, my focus right now is on:
– Content quality over volume
– Creating fresh, intentional pins
– Pinning to the most relevant board only (currently testing)
– Monitoring performance to guide what gets repeated
Tailwind supports that but it’s not the strategy itself.
Tools vs Strategy (A Quick Reality Check)
It’s easy to think that using more tools will lead to more growth on Pinterest but that’s not really how it works.
What I’ve found is that:
– Tools support consistency
– Strategy drives results
Tailwind continues to add new features, but using a few tools well is far more effective than trying to use everything.
Conclusion
Tailwind is still a great tool to help you schedule pins, grow on Pinterest, and save yourself tons of time.
Tailwind is still a valuable tool but how you use it matters more than ever.
It’s no longer about pushing out as much content as possible or relying on resharing strategies.
Instead, it’s about using Tailwind to support a consistent, thoughtful approach to Pinterest marketing.
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